Marrakech Safety: Avoiding Faux Guide Tourist Scams

Updated on February 18, 2019
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I encountered many scam artists posing as tour guides while in Marrakech. Learn how to avoid being taken advantage of as a tourist.

Faux guides and hustlers are popular in the Marrakech Medina, but they aren't always easy to spot!
Faux guides and hustlers are popular in the Marrakech Medina, but they aren't always easy to spot! | Source

How to Stay Safe and Avoid Scams in Marrakech

Every year, Marrakech lures thousands of tourists from around the world. Some come for short weekend breaks due to the relatively short flights from Europe and the Middle East, while others choose to visit Marrakech as part of longer breaks and tours around Morocco's Imperial Cities.

Marrakech and Morocco, in general, are very different from many European cities. It will seem very imposing initially within the main old walled city (the Medina). There are also a number of Marakshi's around who are looking to exploit tourists for their financial gain. This guide aims to showcase some of their scams and help you stay safe on your Marrakech trip.

Keep Your Valuables Out of Sight

Despite many travellers' worries, theft is not a big problem in Morocco. Still, in the medinas of many of Morocco's major cities (Marrakech, Fez, Tangiers, Casablanca to name a few) there is a history of petty crime—particularly in the form of theft of valuables such as wallets and cameras.

Therefore as a tourist, it makes sense to be aware of your situation at all times and keep your valuables out of the eyes of potential hustlers and thieves. Money belts are a great way of keeping your cash close at hand. Plus, it's recommended to keep a hold of any bags and cameras.

Ideally, you should leave any valuables you don't need locked away in your hotel room.

Be Attentive Around the City

A Faux Guide will often approach in a very friendly manner. Often walking alongside you while starting to engage in conversation. From experience they initially come across as though they're looking for a degree of friendship and will ask initially innocent sounding questions like "How long have you been in Marrakech". These questions are to gain as much information as possible about how new and potentially gullible you are to Marrakech and it's surroundings.

They will ask you where you're from. Often they will have a Cousin/ Auntie/ Uncle/ Friend who lives there. We found that if you tell them that you're from somewhere that isn't a major city it often forces them to say they know someone from a completely different part of the country which often involves a Soccer stadium in the description such as Highbury, the home of Arsenal Football Club in the UK.

They may also tell you they want to improve their English skills and ask for you to talk with them while walking with you. This seems very innocent, however, it has a very dark side.

More Tips on How to Deal With Unofficial Tourist Guides

These tips will come in handy when you're in the Medina and will potentially prevent or minimise your hassles from faux guides around Marrakech.

  • If asked how long you've been in the city, it's positive to say that you've been there a few days and already explored.
  • Set out with a plan on where you wish to go, and don't let anyone on the street deviate you from your route.
  • Give the impression you know where you're going and the route you need to take.
  • Politely decline any offers of help and refrain from being overly friendly by avoiding conversation.
  • If being hassled by an unofficial guide, stating that you're going to approach the Police (with meaning) will also dissuade them from their continued approach.
  • Get yourself an Official Guide or book yourself onto a tour if you don't feel comfortable in the Medina or feel you wish for a more structured approach.

Consider a Guided Tour of Marrakech

Marrakech has so many wonders to see. However, it's maze of tight Medina streets and endlessly snaking alleyways mean that it's often difficult to find exactly where you're looking for. Many of the Souks aren't particularly well mapped, out and therefore a guided tour of the city would be a great consideration.

Atlas and Sahara Tours offer an excellent Guided Tour of Marrakech, and they are able to customise trips to the requirements of their customers. All trips are in exceptionally small numbers, which puts you in more control of what you see and do. They also offer a range of day trips and longer excursions out into the Atlas Mountains and further beyond into the Sahara Desert all run by fully qualified and insured guides.

The Djemaa El Fnaa is a wonderful place to see a carnival but you need to be attentive
The Djemaa El Fnaa is a wonderful place to see a carnival but you need to be attentive | Source

What Happens If You're Scammed By a Faux Guide?

If you continue to engage with the Unofficial Guide while in Marrakech they will often try to direct you away from the direction you're heading. They'll recommend an alternate place to visit or even say they'll show you a better way into the Medina which will help to show you a different side of the city. However, they're secretly often planning on taking you away from the usual popular and safer tourist areas and to potentially make some money from you for themselves and other faux guides.

They will state they want no money from you and just wish to learn English or whatever your language is; however, you will find that the guide will often ask you for money when they decide that they've spent enough time with you. This is often quoted as hundreds of Dirhams, even for a relatively short trip.

Once you have served your purpose to them and they decide they've taken you as far as they wish to go, they'll give you directions to where you wish to go onwards. Unfortunately, some Faux Guides will simply do this to pass you on to another Faux Guide as part of a circuit of scam artists.

Who's at Risk From Unofficial Guides in Marrakech?

Upon initial contact, an Unofficial Guide in Marrakesh will quickly size up a tourist based on where they're from, and any signs of affluence—such as label clothing, watches and any other items (such as expensive digital cameras) they're carrying—will make them potential targets.

The Lonely Planet Guide To Morocco states that these scam artists tend to consider the most lucrative of nationalities in descending order from the most affluent (shown right).

Most Lucrative Nationalities to a Marrakech Faux Guide

Perceived Wealth
1. Japanese
2. North American
3. Australian
4. British
5. Northern European
6. Southern European
7. Middle Eastern
Adapted from the Lonely Planet guide to Morocco 2008.

Why Are There Faux Guides and Hustlers in Marrakesh?

Many Moroccans see Western tourists as gullible prey to make themselves some money. Wages are generally low, particularly in the Souks and Medina area of Marrakech so many Marakshi's are on the lookout to exploit a naïve tourist.

This has led to many Unofficial Faux Guides in Marrakech who wish to prey on tourists although in recent years Moroccan Police have really started to get a hold of the problem and Unofficial Guides face potential jailtime if caught hustling tourists by the Police.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2012 Liam Hallam


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    • profile image

      La gitana 

      13 months ago

      How does a person know who is a official guide? Do they have a license number? Is their a list of official guides or legitimate companies?

    • profile image


      3 years ago

      Thanks so much, most informative. Fore warned fore armed. Off to enjoy ourselves now.

    • CyclingFitness profile imageAUTHOR

      Liam Hallam 

      5 years ago from Nottingham UK

      Thanks Redouane, this guide was written in a manner to help visitors to Marrakesh- I agree that these predators do not make up a huge part of the people of the area but from our experience foreign visitors should be aware. Marrakesh is an amazing place and thank ylu for commenting.

    • profile image


      5 years ago

      i don't actually notice some sort of objectivity in your comments so i want to tell you that i'm from marrakech and i live near to jamaa el fna and i know that some people tend to prey on tourists but we don't have to think that the most part of the population of the city they are con artist!

    • CyclingFitness profile imageAUTHOR

      Liam Hallam 

      7 years ago from Nottingham UK

      Thanks Polly C- not everything is as it seems in Marrakech to western tourists. I was stung a year ago when someone on the djemaa el fnaa draped a snake around my neck and then tried to get me to pay for the 'pleasure'.

      It is an amazing place I would go back to regularly- with caution

      Thanks for your comment


    • Polly C profile image

      Polly C 

      7 years ago from UK

      I went to Marrakesh back in 1998 and I managed to get lured into the Medina for a tour with my partner. It was quite a long time ago so hard to remember exactly what happened, all I know is we parted with much more money than we intended! Locals in Marrakesh can be experts in extracting money from tourists, my first experience was agreeing to have my photo taken with the water bearers at Djemma El Fna - we had only just arrived and I thought they were just being friendly - until they asked for money.

      Aside from our Medina tour costing rather more than anticipated, it was still one of my favourite experiences because we did see many things we might not have discovered otherwise. I didn't regret it but I would definitely be more wordly-wise if I went back again! It was a bit of a culture shock, but a great trip all the same. We also drove through the Atlas Mountains on a tour in a very old taxi. That was no con - we paid what we agreed at the beginning - and it was an absolutely beautiful experience. Ourika Valley was stunning.


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