I was recently on a 5-day cruise and was invited to the champagne art auction. It was both swanky and exciting, but I know nothing about artwork or purchasing art, or the terms that they used at the auction. Plus, I've heard that these auctions can be a ripoff. Is the work valuable? Is it real? What are the different types? How do people buy good pieces?
Things to Know About Cruise Ship Art Auctions
I've talked to numerous people about cruise ship art auctions, and there's a common theme. The auctions are exciting and fun and noisy. The pieces seem pretty. However, without free, fast, unlimited Wi-Fi on a cruise ship, most people can't figure out what all of the art terms are, who the artists are, or if the gallery doing the auction is reputable.
In other words, it's very difficult to do due diligence on artwork sold on cruise ships. A piece is sold or removed in the time it takes to try to find an answer about it. Was it an amazing deal that just went unsold? Or is the purchase of lightning-sale art really an overpayment?
The purpose of this article is to familiarize the reader with some general information about art that's seen at cruise auctions. While it can't forecast specific pieces for sale, the casual cruiser can go to the auction armed with good information.
In Search of "Original Works:" Painting vs. Printmaking
For most people, "buying a piece of art" conjures images of buying a painting. That is, the artist put his or her brush on a canvas, and then sells the picture they have painted.
The world of fine art doesn't only value paintings, however. In fact, good value is to be found in printmaking. Printmaking is an art form in which an artist makes multiple copies of a work in limited edition, numbers them and signs them by hand, and then discontinues making more. Each of those signed, numbered works is considered an original work and not a copy, even though the run could be anywhere from a few to thousands. The fewer number of prints in an edition, the more valuable they tend to be.
Salvador Dali, Pablo Picasso, and Andy Warhol all made signed, numbered prints of their works, and all are considered original. While an original Dali painting could be worth millions, an original signed, numbered Dali print can often be had for $500 to $1000, which is a good place for entry-level art buyers.
The most common types of prints are serigraphs (silk screens), lithographs, and giclee (professional inkjet) prints. The difference between them are in technique, as the above video shows.
On cruise ships, Park West Gallery (and apparently only Park West Gallery) creates "serilothographs" - a lithograph with silk-screen overtones. They're accepted and collected as art, and fun to pronounce.
What Cruise Ship Art Is Valuable?
Like real estate or stocks, artwork is worth what a given buyer will pay a given seller on a given day. Don't be fooled by "appraisals" or "estimated worth." If prints by your favorite cruise ship artists are selling on eBay for $150 even though you paid $1500, your art is worth $150.
That doesn't mean you can't be smart.
Original paintings tend to be the most valuable. Next to that, "embellished" paintings, in which an artist has taken one of many copies of his work, added some paint by hand, and signed it, can be worthwhile investments. Hand-signed, hand-numbered prints are great entry-level original works.
BUYER BEWARE: Many pieces of art on ship are "seriolithographs signed in plate." What does that mean? It means it's a very nice poster. Three for $150 is a great deal if you need high-quality decorations for the house and you like the pictures, but don't expect them to return your investment.
"Signed in plate" means that the signature is built-in to the printing process, and not hand-signed. Usually these editions are not numbered, and there's no guarantee that editions are limited.
The COA, or Certificate of Authenticity, and the Appraisal
All art purchased on a cruise ship will come with a COA, or Certificate of Authenticity. Its use is limited. The COA is a nice thing to include when selling or transferring the art, and good to keep for insurance purposes if it has a value attached, but it's really no legal guarantee. Anybody can print a COA at any time, legally. There's no guarantee that the COA is authentic, unless the artist himself has signed it.
Cruise galleries will also offer to appraise your work for around $35. Don't bother. The appraisal does not reflect what you'll get if you decide to sell. Rather, it lists an insurance replacement value, but for insurance purposes, save your sales receipt, and check online auction sites to see what value comparable works are reaching at auction. Keep those documented if your concern is loss through flood or fire.
How to Buy Cruise Ship Art
People buy art for various reasons. Are you looking for something that will look nice in the bedroom? Or are you looking for investment-grade art that will look nice AND gain value?
Park West Gallery handles the auctions on most cruises. Go to their website, and look at various artists, and their various styles. Do you like the faceless women of Emile Bellet? The Toulouse-Lautrec stylings of Itzchak Tarkay? Bone's wildlife? Krasnyansky's colors? Peter Max and his Lady Liberty? Write down who you like.
Then, head to eBay. Type an artist's name, and "signed numbered." Search completed auctions to see what prints, paintings and posters are fetching on the secondary market. Write that down.
While you may not see the exact works that come to auction on your cruise, you can at least know, for example, what an average Tarkay print goes for at auction. Then, you can know whether you're overpaying or getting fair value, and whether to raise the auction paddle or go home to the internet.
Are Cruise Ship Artists Really Famous?
A hugely common question at a cruise auction is "how famous is the artist?" People know Picasso or Rembrandt; they don't know Bone or Bellet. They recognize Peter Max from pop culture. In the end, though, casual cruiser artist familiarity is limited if art is not a great interest in real life.
Do you know Alexander Calder? Joan Miro? Jean Dubuffet? Marc Chagall? All are reputable artists of historical note. They don't appear on cruise ships, usually, but you can pick them up at auction for under $10,000.
Does that make them a better deal than a numbered Tarkay seriolithograph on a cruise? Perhaps. But perhaps not. After all, thousands of cruisers a month are exposed to Tarkay, and he has name recognition among cruise collectors. Joan Miro may be a more acclaimed artist, and have recognition among historians, but not among cruisers. It's therefore possible that a Tarkay could fetch more than a Miro at auction.
The market does not necessarily reflect taste, critical acclaim, or fame, so an artist doesn't have to be famous for his or her work to be valuable.
Check the Market Value
In summary, the most important take home lesson is this: check auction sites and historical price data on cruise ship artists before your cruise. Secondary market value is fair market value. Then, buy pieces that you like, that will look good in your house, and that will remind you of your trip. After all, art that sits in a closet rolled in a tube is barely worth the purchase.
© 2014 Curt Sembello
DukeWilson on November 14, 2019:
Why should I have to supplement crew wages by tipping when I have already paid a full fare?
Ko. Rui on November 11, 2019:
Total scam.....their art at Park west has no value.
M. Tomalak on May 13, 2019:
In 2012 I bought a Rembrandt religious etching for $10,000US. I was going to sell it through a highly reputable auction house in Toronto this Spring. Long story short after their appraisal, its worthless. I could get $100 Canadian on today's market. I purchased this on the Regent Voyager. Park West Gallery has not been a member of the BBB since 2016. What hurts more is I also bought Peter Max, Tarkey's and Brodinsky. I am scared to see what they are worth.
K Parker on March 12, 2019:
Mr GM Saks:
As an authoritative know all about Art bought at Sea: Which London Galleries feature works by Peter Max; and are they over priced because they’re featured in London, UK?
Surekha desai on December 30, 2018:
From my studying information available the insistence of purchasing them with frames and shipping seems to be the worth of painting which may be a better quality of poster. It could be decieving to people on sea not having easy access to find more info. Please explaine.
Narelle Standen on September 27, 2018:
did not buy any art but have some free Seriolithographs wone as prizes
Wallace on September 24, 2018:
To Mr. Gordon M Saks: You seem to have a complete misconception of people and their mindset at any given time.
Personally, I have a painting by Hue Chen sitting on my fireplace mantel. It was purchased on a cruise my wife and I took shortly after our sons' unexpected death.
We were walking around the ship passing time and went into the auction room. I saw the painting and my heart fell into my stomach. I had never seen anything that captured my emotions like the painting "Jasmine".
I love sitting on my couch and as I look at my painting a rush will always fill my heart. What was she thinking? Was someone she loved and lost in her memories. Or did she just step out of the shower and is enjoying the aroma of her towel. I know what I like to think.
Many times in your life you don't plan on doing something, it happens. Let some of these impulses fill your heart and who knows what you may find hiding there.
Ann on August 12, 2018:
I found this article very interesting because I, too, got caught up in the excitement of an art auction on a cruise ship. I purchased 2 pieces by Emile Bellet. I bought them because the experience was fun and they look great in my home. They included a C.O.A. with an appraisal of approximately $1200 and $835. I check the internet occasionally and have located sites with increased appraisal value. Recently I came across a site valuing the $835 piece for $2000. I don't plan to sell because I love the pictures and they remind me of the fun I had when I purchased them.in the end, I would say cruise ship art is as valuable as what it means to you or how it makes you feel.
Pd52@live.com.au on September 10, 2017:
You buy it because you like it and its what you feel you want to pay ,dont buy it if you think the value will increase and pay for your holiday you are dillusional
Ivan Carmody on July 19, 2017:
Maritime or Marine Art has its value. It helps bring the beauty of the Maritime belt right into your own living room. Old wooden ships have a beauty within themselves, this beauty prompted me to purchase a wooden model of the Bounty even when I was in a financial strait. I knew very well that this was a great opportunity I could not have afforded to miss.
Gordon M Saks on June 19, 2017:
Would anyone in his right mind go to an art gallery to book a cruise?
Therefore, would anyone in his right mind go on a cruise to buy a work of art?
Janett L Parsons on May 15, 2016:
I have some art that I purchased several years ago; somewhere in 2011. I had health issues that slowed down every thing personal that I needed to do .My question is, since I haven't had the pictures framed, have I ruined the
Debra Allen from West By God on May 23, 2014:
Oh it looks like I am the first to respond. Well I do not go on cruise ships but I like seeing others artwork. How does it all become valuable and the artist becomes famous? I do not know but I do love your hub. It is fascinating. I voted it up.